Posted On: oct. 13, 2018

Categories: News

We are pleased to announce our partnership with the town of Trouville-sur-Mer, launched on the occasion of the 10th anniversary of the famous women's seafront race : La Trouvillaise, which will take place this weekend from 13th to 14th October 2018.

This event with feet in the sand marks the beginning of a collaboration between the town of Trouville-sur-Mer, its fishermen, fishmongers, restaurateurs and the brand Friendly Frenchy in the recycling of shells from local fishing !

PLV Friendly Frenchy X Trouville

Through this collaboration, the municipality wants to reaffirm its commitment to sustainable development with the aim of enhancing the natural heritage of its coasts (source: The Pays d'Auge).

This is the preamble to the shell recycling project that the city intends to carry out in the near future.

Two limited edition models of our shell sunglasses will be available at Tourist Office and at Musée de Trouville from this weekend!

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