LAUNCH: SHELL SUNGLASSES®

Posted On: juin 19, 2018

Categories: News

Friendly Frenchy has created for you sunglasses that respect the environment and French know-how. Our shell sunglasses® Our shell sunglasses are an alternative to sunglasses from the petrochemical industry with a patented material that is 100% bio-sourced and 100% derived from plants and the sea.

This innovation was designed and developed to provide solutions to environmental problems related to fashion and the pollution of petrochemical plastics.

Lunettes en coquillage® / Shell Sunglasses®is the result of patented technologies in the field of shell processing and vegetable & bio-sourced combinations.


OUR INGREDIENTS

Our gaze turned to the sea and its co-products with the following line of action: the creation of a new innovative zero-oil material dedicated to eyewear and recovering food waste from the seaside.

Our research work consisted in using marine by-products with very little recovery and renewable energy.

The result is a 100% bio-sourced material made from vegetable oil and marine by-products:
oyster, mussel and scallop shells.

The result of two years of work to find the right supply chain, the right laboratory, define the material and develop it to adapt it to production techniques.

Ingrédients Friendly Frenchy
Matière et design Friendly Frenchy

A FRENCH PRODUCTION

We defend Made in France, its craftsmen, their know-how and our heritage.
Our material is made in Normandy from shells from the French coast and the assembly of our glasses is carried out in the basin of the French eyewear industry: the Jura.

THE DESIGN

For the first collection, we offer two models with a design with retro lines and simple, timeless and elegant colours.

Modèle Ecume et Vague

Bureau Friendly Frenchy

QUALITY LENSES

Because the quality of the lenses must be irreproachable to protect and preserve your eyes from the sun's rays, we have chosen a recognised French manufacturer with certified French production: DALLOZ Créations.

This manufacturer has enabled us to bring together elegance and efficiency, sport, fashion and everyday life.

We offer you 3 types of lenses: 
- Fashion: with a gradient treatment, they are all in Category 3
- Fashion & Sport: with a mirror finish. They are all in Category 3 except for the model with mirror pink lenses.
- Polarised: with a light grey mirror Category 3.

At the confluence of two internationally renowned industrial regions: the "Frame Valley" of Morez and the "Plastic Valley" of Oyonnax, DALLOZ Créations has been producing sunglasses for millions of frames throughout the world for almost 40 years.

Certified ISO 9001 since 1998, their products are of higher quality than international standards.

You have the possibility of changing the lenses to bring them to your eyes
by getting closer to your optician!


PACKAGING

For the packaging, we called on a Nantes-based artist studio: The Feebles.

Anaël and Gaëtan have been with us since the creation of the brand. It was quite natural that we asked them to work on the packaging for our shell sunglasses.

The result is an ecological and recyclable cardboard packaging.

Packaging Friendly Frenchy X The Feebles

To protect and transport your sunglasses on a daily basis, we have also provided a printed microfibre pouch made in France. An elegant and graphic pattern adds the finishing touch.

In compliance with legislation, an informative document specifies the legal information relating to the product


THE FRIENDLY ACT PROGRAMME

In addition to producing in France to support local employment and know-how, reduce our carbon impact and promote product traceability, we are developing an « éco-friendly » approach by supporting eco-responsible, socially responsible and solidarity-based projects.

Friendly Frenchy is committed to the protection of the coastline and the oceans alongside Surfrider Foundation Europe.

To mark the launch of our shell sunglasses®, we are pleased to announce our first collaboration with the creation of two models of Friendly Frenchy X Surfrider Foundation shell sunglasses, the sales of which will be used to finance actions to protect the coastline and raise awareness.

 
In conclusion, this adventure was made possible thanks to the support of many men, women, friends, craftsmen, Ulule contributors and partners. It has only just begun and we will not fail to share it with you in our next articles.

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